What exactly is an ESO Pod?

A dedicated team of 2.5 operators (two full-time Sales Operators and one fractional Sales Operations Lead) who work as a permanent extension of your SalesOps function. They log into your CRM, join your communication channels, and execute daily sales operations tasks.

Not in the traditional sense. The team works inside your tools, channels, and daily rhythm. They attend your standups, know your sellers by name, and interact in real-time.

What CRM platforms do you work with?

Salesforce, HubSpot, Microsoft Dynamics, and other major platforms. If you use a less common system, we assess compatibility during Phase 1.

How does the engagement start?

A 20-minute Discovery Call, then Phase 1 (4-8 week diagnostic across 9 areas). Phase 1 produces a Discovery Workbook, a roadmap, and quick wins. After that, you can start Phase 2 (embedded team) or stop with standalone value.

How long before the team is operational?

2-week structured onboarding. By week three, taking over tasks. By month two, operating at full cadence across 8-12 service areas.

How much does it cost?

Pricing is discussed during your Discovery Call and tailored to your specific scope, team size, and needs. The first 2 months of service fees are fully refundable.

Is there a money-back guarantee?

Yes. The first 2 months of service fees are fully refundable. No quick wins by month 2, you get your money back. No measurable impact by month 4, exit with no further commitment.

How do you handle data security?

NDA and GDPR-aligned data processing agreements. Operators get the same CRM access as your internal team (you control permissions). We work within your security framework including VPN and access logging.

What happens when someone is sick or on holiday?

Built-in continuity. With 2.5 FTE, there is always capacity. For extended absences, backup operators step in with minimal ramp-up because all processes are documented.

Embedded Sales Operations

Your SalesOps team, finally ahead of the work.

We embed a dedicated team of Sales Operations Specialists into your organisation. They handle the daily grind so your sellers sell more and your SalesOps is in control.

0 FTE

Per SalesOps team

Less seller time on admin

SalesOps service areas

First 2 months fully refundable. Guaranteed.

Score My SalesOps 2 min Book a Discovery Call

SalesGineers embedded SalesOps team collaborating on B2B sales operations

Lead processed in 47min

SoW delivered in 4hrs

Your Sales Buddy

SalesOps Operator

Leads processed today12

Pipeline hygiene94%

SoWs in progress3

Reports delivered5

CRM data quality97%

The Problem

Sound familiar?

SalesOps Manager

"I spend all my time on reporting and chasing sellers for data. I never get to the actual fixes."

One person doing the work of three, and when things break, you get blamed.

That's meThat's you.

Head of Sales

"My reps are spending half their week on admin instead of being in front of customers."

Pipeline reviews turn into data quality debates instead of deal strategy.

That's meThat's you.

CEO / COO / CFO

"We bought Salesforce two years ago and I still can't get a reliable forecast."

You can't justify a senior hire, but the gap is costing you real revenue.

That's meThat's you.

Recognise any of these? Here's how we fix them.

The Solution

We bring the muscle your SalesOps team deserves.

We deploy dedicated Sales Operations teams (2.5 FTE) into your companies. Each team becomes a permanent extension of your SalesOps function.

Embedded, Not Outsourced

Our operators join your Slack or Teams, log into your CRM every morning, and attend your standups. Every seller gets a dedicated Sales Buddy who knows their deals by name.

2.5 FTE for Less Than One Hire

A single western SalesOps hire takes months to find and months to ramp. Our team delivers 2.5 FTE of specialized capacity, operational within weeks.

From Firefighting to Leading

The team absorbs all the daily operational execution. Your SalesOps Manager goes from doing everything alone to leading a function. Sellers start patting SalesOps on the back.

What Happens When Our 2.5 FTE Lands

These are the results within 90 days of embedding our team into yours.

Real numbers from real companies that brought in our dedicated SalesOps operators.

Ad-hoc report turnaround

5 days → 5 hrs

From backlog to same-day delivery

Forecast accuracy

55% → 95%+

Weighted pipeline models, not gut feel

Lead response time

48 hrs → <4 hrs

Routing, SLA tracking, zero warm leads lost

Close date drift tracking

None → Managed

Fully automated, flagged weekly

CRM adoption

40% → 90%+

Clean data, trusted by the whole team

Seller admin time

60% → 20%

Sales Buddy absorbs the operational noise

Deal desk turnaround

5 days → <24 hrs

Automated routing and escalation paths

Time to operational value

6 mo → 3 wks

Team live and delivering from week three

Based on average client data across engagements, first 90 days.

How to Get Started

Two phases to get you there.

A focused diagnostic followed by embedded execution. No 6-month consulting engagements. No slide decks nobody reads.

Discovery and Diagnostics

4-8 weeks One-time project

We assess your current sales processes, tools, and data across 9 diagnostic areas. You walk away with a Discovery Workbook, an Offloading Roadmap, and quick wins already implemented.

Embedded SalesOps Team

Ongoing 2.5 FTE dedicated

Your dedicated team of 2.5 operators works as a continuous extension of your SalesOps function. They handle day-to-day operations across 17 service areas, from lead ops to deal desk to reporting.

See how to get started

Who We Help

Built for companies where SalesOps is understaffed and sellers are stuck in admin.

Company Size

50-500 employees

Past startup, real complexity, not yet ready for a 5-person SalesOps team.

Sales Team

5-30 AEs

Enough sellers that ad-hoc operations no longer work.

SalesOps Headcount

0-1 person

Either no one, or one person doing the work of three.

Sales Cycle

3-9 months

Long enough that pipeline governance matters.

Contract Value

EUR 5K-35K

High enough that every lost deal hurts.

CRM Status

In place, underutilized

Set up with good intentions, now messy and unreliable.

See all personas and use cases

What Clients Say

Real results from real teams.

Pipeline Hygiene

Over 200 stale deals were clogging our pipeline. Nobody knew what was real and what was dead. The Pod cleaned the entire thing in two weeks, built decay rules so deals auto-flag after 30 days of no activity, and set up weekly pipeline hygiene reports that go straight to each AE. Our forecast went from something we apologized for in board meetings to something the CFO actually references in planning.

SalesOps Manager

B2B SaaS, 120 employees

Seller Productivity

Sales Buddy changed everything. Reps ping one person for anything operational and it just gets done. Selling time is up 35 percent.

Head of Sales

IT Services, 85 employees

Forecasting

The board kept asking for reliable revenue forecasts and we kept delivering spreadsheets full of assumptions. Nobody trusted the numbers. The Pod built a weighted pipeline model tied to actual deal stage conversion rates, layered in close date drift tracking, and now we review forecast accuracy weekly. Variance dropped below 10 percent. The finance team finally stopped second-guessing our numbers.

COO

Supply Chain SaaS, 140 employees

Cost Efficiency

We were about to open two SalesOps roles. Combined cost would have been significantly more, plus 3 to 6 months before either person was fully ramped. The ESO Pod gave us 2.5 FTE for a fraction of that and they were delivering within three weeks. The math was not even close.

CEO and Founder

MarTech Scale-up, 60 employees

Lead Processing

Inbound response time went from 48 hours to under 4. We stopped losing warm leads.

VP of Sales

Professional Services, 200 employees

Reporting

Every Monday morning there is a full pipeline report, seller performance breakdown, and win/loss analysis in my inbox. I did not ask for it, it just shows up. Before the Pod, getting that data meant two days of manual work from our one ops person who already had no bandwidth. Now I walk into leadership meetings actually prepared.

Chief Revenue Officer

B2B Marketplace, 150 employees

CRM Reliability

Our HubSpot instance was a graveyard of broken workflows and duplicate contacts. The Pod ran a full audit, rebuilt the data model, migrated the messy fields, and ran training sessions with every team. Adoption went from around 40 percent to over 90. Reps actually trust the data now, which means managers trust the reports, which means leadership trusts the forecast. It cascades.

SalesOps Manager

Logistics Tech, 110 employees

Deal Desk

Deal approvals went from 5 days to under 24 hours. Automated routing, clear escalation paths, no more chasing signatures over email.

Finance Director

Enterprise Software, 180 employees

Onboarding Speed

We hired 8 new AEs in Q1. In previous rounds that meant weeks of back and forth with IT, incomplete CRM setups, and reps figuring things out on their own for the first month. This time the Pod handled it all: account creation, territory mapping, playbook access, sequence enrollment, first-week call schedules. Every single rep was operational on day one. Not a single IT ticket filed.

Head of Sales

FinTech, 250 employees

Strategic Shift

I finally have time to lead instead of firefight. The Pod handles execution so I can focus on process design and tool strategy.

SalesOps Manager

HR Tech, 90 employees

Stop losing revenue to broken operations.

Every month you wait, your sellers lose more selling time, more leads fall through the cracks, and more deals slip without anyone noticing.

Book a 20-Minute Discovery Call Score My SalesOps 2 min

Get Started

From first call to fully embedded.

Two phases. Clear milestones. Zero guesswork. Every step designed to get your SalesOps function running before the quarter is over.

The Model

Two phases. One goal: SalesOps that actually works.

Discovery and Diagnostics

4-8 weeksOne-time project

We assess your current state across 9 diagnostic areas: Lead Operations, Pipeline Governance, Deal Desk, Reporting, CRM Health, Sales-Marketing Alignment, Forecasting, Process Documentation, and Team Capacity.

You walk away with:

+ Discovery Workbook with gap analysis

+ SalesOps Offloading Roadmap

+ Quick wins already implemented

Custom scope

First 2 months fully refundable.

Embedded SalesOps Pod

Ongoing2.5 FTE dedicated

Your dedicated team works as a continuous extension of your SalesOps function. They log into your CRM every morning, join your Slack, attend your standups, and execute daily operations across 17 service areas.

Daily work includes:

+ Lead processing and routing within 1 hour

+ Pipeline hygiene and deal desk support

+ Reporting, CRM maintenance, ad-hoc requests

Tailored to your needs

6-month Proof of Value commitment.

Your Team

Your team, our payroll.

0.5 FTE Fractional

Sales Operations Lead

Experienced SalesOps professional who oversees delivery, provides strategic guidance, coaches operators, and proactively suggests improvements. Your primary point of contact.

2.0 FTE Full-time

Embedded Sales Operators

Two dedicated specialists who execute day-to-day tasks. They work full-time inside your processes, logging into your CRM and tools daily. Each seller gets a designated Sales Buddy.

Optional Upgrade

CRM Specialist Pod

One operator upgraded to a CRM specialist with programming and automation capabilities. Custom workflows, integrations, advanced reporting. Available as an upgrade.

Timeline

When you will start seeing results.

Week 1-2: Onboarding

Pod gets access, meets your team, reviews the Discovery Workbook, starts shadow-operating. Minimal disruption.

Week 3-4: First Value

Pod takes over first operational tasks. Lead processing begins. First reports delivered. SalesOps Manager starts getting time back.

Month 2: Quick Win Checkpoint

Faster lead response, cleaner data, reports on time. If not visible, we pause billing.

Month 3-4: Full Cadence

Fully integrated across all service areas. Sellers have Sales Buddies. Reporting automated. SalesOps lead focused on strategy.

Month 5-6: Measurable Impact

Enough data to measure real impact. Time saved, lead response improvement, pipeline accuracy, report reliability.

Beyond Month 6: Scaling

Continue, scale the pod, or transition to in-house. We help with whatever path you choose.

Ready to see what this looks like for your team?

Most companies start with Phase 1. Low-risk, standalone, and a complete picture of your SalesOps gaps in 4 to 8 weeks.

Book a Discovery Call Score My SalesOps 2 min

Embedded SalesOps for B2B Teams

Your sellers are drowning in admin and your SalesOps team is one person doing three jobs.

We embed a dedicated SalesOps team into yours. Your sellers sell. Your data stays clean. Your operations finally get ahead of the work.

Book a Discovery Call Score My SalesOps First 2 min

The Transformation

From firefighting to in control.

This is what changes when your embedded SalesOps team activates.

Before

× CRM data is unreliable; forecasts are fiction

× One SalesOps person doing 3 jobs, always behind

× Sellers spend 50-70% of their time on admin

× New leads sit in inbox for hours or days

× Pipeline reviews are debates, not decisions

× Every process lives in one person's head

× Proposals take days; deals stall waiting on admin

After

✓ Clean CRM, accurate forecasts, trustworthy data

✓ 2.5 FTE dedicated team with built-in backup

✓ Sellers focus on pipeline and closing

✓ Every lead processed within 1 hour

✓ Dashboards that tell the truth, delivered on time

✓ Documented SOPs for every process

✓ Proposals out the door in 4 hours

See How We Get Started

The Full Service Catalog

17 capabilities. 5 pillars. All delivered by your embedded team.

Every capability below is delivered by your dedicated embedded team, working inside your tools, every day. Click any pillar to see the detail.

SIGNATURE CAPABILITY

The Sales Buddy

Every seller gets a dedicated operator who knows their deals by name. One Slack message for anything operational: CRM questions answered in minutes, quick data pulls, deal page cleanups, overdue task reminders, ad-hoc reporting. Over time, reps never want to go without.

"How do I log this in Salesforce?" Answered in 4 min. "How many open deals in DACH?" Data pulled in 3 min. "Can you clean up the Acme deal page?" Done before lunch.

Data Hygiene & Pipeline Governance

The backbone of everything we do. Proactive CRM data cleanup, deal stage enforcement, stale deal alerts, slippage monitoring, close date accuracy, and missing field enforcement. When the data is clean, every forecast, report, and decision built on top of it becomes reliable.

✓ Zero garbage in, zero garbage out

Learn more

Deal Desk

End-to-end deal operations: standardized scope intake, SoW and proposal generation within 4 business hours, contract library maintenance, approval routing and chasing, pricing validation, RFP coordination, and compliance checks before deals progress.

⚡ Proposals out the door in 4 hours

Learn more

Handover to Delivery

Structured handoffs from sales to delivery with mandatory handover forms: scope, dependencies, risks, stakeholder mapping, acceptance criteria, timeline assumptions, and billing references. Every Closed Won deal gets a complete, auditable handoff.

📋 No deal falls through the cracks

CRM Management & Administration

Day-to-day CRM operations: user management, permissions, field configuration, workflow monitoring, troubleshooting, and IT coordination. New hires get access, departed users are removed, and the CRM stays configured to match how your business actually operates.

⚖ Salesforce, HubSpot, Dynamics, and more

Plus 12 more capabilities across 5 operational pillars.

⚖

Know Exactly Where to Hunt

Territory mapping, ICP definition, quota modeling, comp plan support

3 services

Territory Mapping & Market Intelligence

ICP definition and segmentation, market sizing, TAM analysis, territory design and assignment, capacity planning across reps and regions. We help you define where your sellers should be hunting and make sure territories are balanced and data-backed.

Compensation Plan Support

Supporting the design and administration of compensation plans, including SPIFFs and bonus structures. We maintain the tracking and calculations so sellers always know where they stand against their targets.

Quota Setting & Tracking

Quota modeling, assignment, and ongoing tracking against actuals. Dashboards and cadenced leadership reporting so you have a real-time pulse on performance against goal.

⚡

Every Lead Handled in Under an Hour

Lead operations, sales intelligence

2 services

Lead Operations

Rapid lead qualification, validation, enrichment, routing, and assignment with immediate rep notifications. Every lead processed within a 1-hour SLA. Operators verify details, augment with LinkedIn and company data, and route to the right salesperson with full context.

Learn more

Sales Intelligence

Competitive intelligence, account research, deal context, and market signals structured and delivered to sellers and leadership when they need it. An information edge fed directly into your CRM records.

📋

Proposals Out the Door in 4 Hours

Pricing operations, margin governance

1 service

Pricing & Catalog Operations

Product catalog and SKU list maintained. Pricing changes administered. Discount bands and margin guidelines enforced. When a rep proposes a discount beyond guidelines, the operator flags it and obtains approval, reducing margin leakage through consistent governance.

📊

Forecasts You Can Take to the Board

Dashboards, forecasting, reporting cadence, tooling

4 services

Tooling Maintenance & Access Admin

Managing user accounts and permissions across the full sales tech stack. Workflow error monitoring, periodic data audits, duplicate cleanup, and keeping the entire tooling landscape healthy and current.

Dashboarding

Real-time dashboards across every view: territory, industry, segment, rep, leader, ARR, pipeline funnel, closure analytics, and activity tracking. All maintained, kept accurate, and evolved as business needs change.

Forecasting

Commit, Best Case, and Pipeline categorization. Revenue YTD with projection vs. actual. Progress against goal. Rep-level pipeline analysis. Forecast accuracy tracking and deviation analysis. Weekly and monthly cadence.

Reporting

Comprehensive reporting across every cadence: ad-hoc data pulls, scheduled weekly and monthly reports, periodic reviews, conversion analysis, pipeline health, seller scorecards, and KPI tracking.

💪

Reps Never Feel Stuck on Admin Again

Enablement, collateral bank, process improvement

2 services

Sales Enablement & Collateral Bank

Organized library of sales collateral: presentations, case studies, one-pagers, templates, playbooks. Light content editing and formatting. Version control and distribution. Reps always have the latest materials.

Improvements & Adoption

Continuous improvement: new process design, tool adoption campaigns, field feedback loops, SOPs for every process, and change management with clear communication. Part of your team lead's core responsibilities.

Book a Discovery Call See Pricing

A Typical Day

What your embedded team actually does on a Tuesday.

Abstract service lists are hard to picture. Here is what a real day of embedded SalesOps operations looks like.